Exploitation of results achieved during a project is not an easy task and only too often disregarded and many promising business opportunities are lost. A common misconception is that exploitation comes at the end of a project, but then it is often too late to adapt the technical solutions to the real market demands. Hence exploitation plans need to be set up right at the beginning, even if in a loose way. Keeping the focus on the potential market during the entire project is ensures that 'exploitation' is not a burden but a step to successful commercialisation. We can help consortia in the context of the project management to keep an eye on exploitation in the early phases of a project and then to set up a business plan towards the end. |